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Online retailers less sexist this Christmas
Our survey of online stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour. In November Let Toys Be Toys campaigners reviewed online stores to see how many of them encourage...
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Pink and blue – who cares?
Are parents really that bothered about pink/blue marketing? Jim Wilson, owner and manager of independent toy and gift retailer Born Gifted wasn’t convinced. So he asked his customers – and the answers...
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Who gets to play? Boys and girls in TV toy ads
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...
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The White House takes aim at stereotypes in children’s media & toys
The recent White House conference examining the issue of gender in children’s media and toys shows how the issue is being taken seriously. Sociologist Dr Elizabeth Sweet, who presented her research at...
View ArticleClik here to view.
Online retailers less sexist this Christmas
Our survey of online stores shows ’Girls’ and ’Boys’ navigation options are falling out of favour. In November Let Toys Be Toys campaigners reviewed online stores to see how many of them encourage...
View ArticleClik here to view.
Pink and blue – who cares?
Are parents really that bothered about pink/blue marketing? Jim Wilson, owner and manager of independent toy and gift retailer Born Gifted wasn’t convinced. So he asked his customers – and the answers...
View ArticleClik here to view.
Who gets to play? Boys and girls in TV toy ads
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...
View ArticleClik here to view.
The White House takes aim at stereotypes in children’s media & toys
The recent White House conference examining the issue of gender in children’s media and toys shows how the issue is being taken seriously. Sociologist Dr Elizabeth Sweet, who presented her research at...
View ArticleClik here to view.
Progress from toy retailers – time for manufacturers to catch up
Our research this year shows that retailers have made big strides forward in letting toys be toys, with boy/girl signage on the way out, and more imaginative adverts and promotional imagery. It’s...
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Girls and Boys toy labels on the way out – survey results
Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose...
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Stereotypes rule in toy catalogues – research findings
Our new research shows that the promotional images used in toy catalogues fall back on the same old tired stereotypes, with only a handful of boys shown with dolls, and girls accounting for just 11% of...
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Most toy catalogues still play to stereotypes – new research
Despite a few positive signs, our new research shows that the promotional images used in toy catalogues represent children’s play along highly stereotyped lines, with only a handful of boys shown with...
View ArticleWho gets to play now? – new research on TV toy ads
New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys […] The post Who gets to play now? – new research...
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